Eqquilibrium

Behind the scenes:

This project required the illustrated art and design of a logo for Eqquilibrium, a company who creates and supplies holistic medicine not only for the body, but for the mind and spirit as well. The brief stipulated the required colours and well as subject matter.

>Myopia:

Let me ask you, how do you that you are actually seeing a cat, or that a cat is a cat?

It is impossible to know that what we perceive as a cat according to our consciousness is true to what the cat is in its deepest being. It might well be that the cat is is actually in its essence a blob of green stuff spread across your couch.

Your senses have fashioned the cat in such a way that this fact escapes you, that this green blob is masquerading in front of your senses and your consciousness as a fluffy cat.

What we know of the world is only the idea that our consciousness forms of it.


Artwork: Eqquilibrium 150 x 150 Digital Art and Design

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